https://www.tonyhocevarart.com/work daily 0.75 2021-02-17 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d2cb6df0f60db0001b4f4ac/1570465507233/Ryobi_Screen_Grab.JPG Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d2dcf3fb5b54e0001f090f0/1563283294559/Bronco_Beauty_RGB_PreComp+%2800060%29.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d2dd1d36d1ec90001bbc00a/1563283927595/Velveeta_RGB.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d2ddece5c246900014824cd/1563460480987/ModernWaterHouse_RGB.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d30861d5dcfa30001f6e389/1563463415865/X1_HarleyDavidson_RGB.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d372ea25293160001290025/1563897820397/Ease_ATL_RGB.JPG Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d37799f797dde00019c1441/1566400273373/John_Deere_RGB.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d5d623e28cf420001f259be/1566401088873/Rollcab_Red_Gloss_RGB.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d9b68f18551fd759c2b55a1/1574777604120/R2900_Color_Style_3_v2.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddd347242e31745e8891240/1574777996481/Worx_Trivac_Banner_RGB.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de56d651926db29b147272e/1575316844377/Dove_Banner_RGB.jpg Work https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e0f9d606e8f45572d074e65/1578081637672/TTI_Hoover_Banner_2_RGB.jpg Work https://www.tonyhocevarart.com/home daily 1.0 2020-01-06 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e13eb9a91a90d62537c983a/1578363825152/Parachute_1_Tony.jpg Home https://www.tonyhocevarart.com/about daily 0.75 2020-09-04 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5dfbefd68d746f18efe87e6e/1576792043946/Parachute_1_Tony.jpg About https://www.tonyhocevarart.com/ryobi-work daily 0.75 2019-11-25 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddc0c9fb9b6bf64489a7b92/1574804511953/CAT_Underground_Still_7.jpg Caterpillar Work Composite shot. CGI/Photography/Re-touching. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5da9d6c40decdd1af6d308f7/1574804511934/R2900_Color_Style_1_v2.jpg Caterpillar Work Color still from animation opening shot. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5da9d715aaa5bf6d2a22deb9/1574804511938/R2900_Color_Style_4_v2.jpg Caterpillar Work Color still from animation. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddc0c5813c35f3e3724add7/1574804511948/CAT_Underground_Still_5.jpg Caterpillar Work Composite shot. CGI/Photography/Re-touching. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddc0c8d567fe44ced93ada1/1574804511951/CAT_Underground_Still_6.jpg Caterpillar Work Composite shot. CGI/Photography/Re-touching. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddc0c44aac44a317669b4b6/1574804511944/CAT_Underground_Still_3.jpg Caterpillar Work Composite shot. CGI/Photography/Re-touching. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddc0c7426c4ae3e67cc0fa1/1574804511946/CAT_Underground_Still_4.jpg Caterpillar Work Composite shot. CGI/Photography/Re-touching. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddc0b9ec0a1877eb75a6f52/1574804511940/CAT_Underground_Still_1.jpg Caterpillar Work Composite shots I did for CAT. Gray render on left. Color final on right. Client provided the back plates. We cleaned them up and placed the machines in the environment in CG and re-touched after we rendered them out high-res. Re-toucher - Gary Book. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5da9d6f160d9ba4636deec85/1574804511936/R2900_Color_Style_2_v2.jpg Caterpillar Work Color still from animation. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddc0bb7cb605d129c08a69c/1574804511942/CAT_Underground_Still_2.jpg Caterpillar Work Composite shot. CGI/Photography/Re-touching. https://www.tonyhocevarart.com/john-deere-work daily 0.75 2019-11-20 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d4b2964d87cd40001125f40/1566415796844/3D_RenderElements_Passes_Breakdown.jpg John Deere Work Behind the scenes look at various passes/render elements executed for the final image. I have a view port screen grab from 3DS Max along with the mattes, normals pass and dirt pass. There were many more, but here are just a few. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d4b20d695529f0001cda30b/1566415796841/JohnDeere_MuscleArm_Gray_v1.jpg John Deere Work Gray render of sculpted muscle arm and lighting in place for final color. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d4b2033b7eb1000013b696a/1566415796838/850L_Arm_v2.jpg John Deere Work Final image. CGI plus re-touching and photography. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d4b2c07d0a7d600018594c5/1566415796847/JohnDeere_Preliminary_Sketches.jpg John Deere Work A look at the concept sketches done as the project was getting started. Really wanted to make sure we were selling this to the client in an accurate way and exploring all options. The ‘strong arm’ was the winner. Concept sketches done by: Justin Burks. https://www.tonyhocevarart.com/ease-atl-work daily 0.75 2019-11-05 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d5ab4e2d89da20001bb535d/1566225640110/Ease_Gray_2.jpg Ease ATL Work Gray render/Wire of opening shot. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d5ab80f25dab900016b596f/1566226452818/Ease_Gray_1.jpg Ease ATL Work Gray render of CGI opening shot. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d5ab81c2dceda0001fef329/1566226466207/Ease_Gray_1A.jpg Ease ATL Work Gray render/Wire of first pass to lock down motion, timing and deformation of letters. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d56ff2b9d0c1500016e143e/1565982512178/Ease_ATL_Storyboard.jpg Ease ATL Work Storyboard for the blob/globular concept. https://www.tonyhocevarart.com/snapon-work daily 0.75 2020-01-04 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d656e2624d5790001513b56/1574778589416/SnapOn_Group_1_Layout.jpg Snap-On Work Here are just a few of the Snap-On boxes. Executed over 100 SKUs for their product catalog. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d6570c4d3a2830001a3354b/1574778589420/Ratchet_Breakdown_1.jpg Snap-On Work Some beauty shots of Snap-On socket wrenches. CAD for models was provided and was lit in a studio environment with 3DS Max and VRay. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d656e38ce9af40001fa4023/1574778589418/Snap_On_Boxes_Beauty_Lineup.jpg Snap-On Work A few more final renders of their custom boxes. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d656eb1d3a2830001a3117b/1574778589422/Ratchet_Breakdown_2.jpg Snap-On Work Just a different pose of the beauty shots. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d65711b66ff7600013064ca/1574778589424/Lighting_Behind_The_Scenes.jpg Snap-On Work Behind the Scenes look at the lighting set-up for the tool chests. Studios lighting on a seamless white environment. https://www.tonyhocevarart.com/contact daily 0.75 2019-09-04 https://www.tonyhocevarart.com/modern-water-house-work daily 0.75 2019-09-04 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d6fcacb2aaca000014cde25/1567607505038/Beauty_Cam_1_Gray_1.jpg Modern Water House Work Gray render of the back of the house. This is during the lighting test stage and placing vegetation etc. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d6fcb452aaca000014cebb5/1567607631628/Water_Test_Still.jpg Modern Water House Work This is a still render from some of the water tests I was doing. I used a Houdini plug-in for this as I wasn’t getting that great of results with Phoenix. I really wanted the water to be moving in a very subtle and calm way. At the same time, wanted to be able to tell it had movement. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d6fcaf85fdbda000134fc90/1567607550442/Side_Beauty_Still.jpg Modern Water House Work Another render of a side beauty cam. Experimenting with various angles and shots to see what sticks. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5d6fc961dc9cba0001bfd466/1567607150105/modern_water_house_BlackandWhite.jpg Modern Water House Work Image I rendered and re-touched in photoshop. I really wanted to experiment with a worn, black and white feel. https://www.tonyhocevarart.com/faq daily 0.75 2020-08-18 https://www.tonyhocevarart.com/worx_trivac-work daily 0.75 2019-11-26 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddd40828ef405035cb0d53e/1574781095996/WORX+yard+monster+style.jpg Worx_Trivac Work Here was monster reference and lighting direction that Edelman Agency provided. Great stuff here by them and great art direction. Helped having a very clear vision of the monster from the beginning. This was crucial with a very tight turnaround. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddd3e3452bb9b245937b69f/1574780484466/WorxTrivac_SocialMedia_6.jpg Worx_Trivac Work Some of the final social media spots/uses… https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddd3dc8c833493f057188b2/1574780367028/WorxTrivac_SocialMedia_2.jpg Worx_Trivac Work Here are some of the final social media spots… https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddd3fee3b680b0fb5581b6b/1574780925350/WORX+leaf+monster+-+Rouch_Concept_Sketch_2.jpg Worx_Trivac Work Here is one of a few concept sketches and layouts for the campaign. This was done by Edelman Agency. This was the beginning of the Leaf Monster!! https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddd3dff2e47f65be361f0b6/1574780421270/WorxTrivac_SocialMedia_3.jpg Worx_Trivac Work Here are some of the final social media spots/uses… https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddd376e8ef405035cafa606/1574778764119/Worx_Trivac_Banner_RGB.jpg Worx_Trivac Work Final color render with re-touching. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5ddd39c5880bee44736adec3/1574779359432/WorxTrivac_Gray.jpg Worx_Trivac Work First round gray renders. These were still in somewhat of a development stage, but really started to get a feel for the form and amount of leaves needed to make this guy really organic. Fun project! https://www.tonyhocevarart.com/ryobi-work-1 daily 0.75 2019-12-02 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de51f57d6b49b1a7a2bd211/1575299683977/Ryobi_Gray_3.JPG Ryobi Work Another gray still. With first look gray I include everything as it would be in the animation minus color and supers. This helps block out motion, composition, speed and overall pace to the animation. Most importantly, make sure we’re telling a clear story. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de52468b93cc92d39dd739a/1575299683981/Ryobi_Storyboard.jpg Ryobi Work Storyboards for the original spot. Some modifications were made, but the same for the most part. Done by Torque Creative. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de51e65b93cc92d39dca9cb/1575299683970/Ryobi_BehindTheScenes_1.jpg Ryobi Work Behind the scenes 3D viewport grab taken out of 3DS Max. Just wanted to show a little bit of process here. CAD model was tracked with the live action and simulated the grass clippings with Max P-Flow. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de51efa7b2acb00e7eff0bb/1575299683973/Ryobi_Gray_2.JPG Ryobi Work Gray still render from the gray animation that was first look to the client. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de524d301908e607313e103/1575299683983/Reference_and_CAD_Preview.jpg Ryobi Work Screen grabs of reference of the mower as well as screen grabs from 3D view port of the CAD received from the client that was used in the final animation. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de5244ffa7dda7681594ae1/1575299683979/Ryobi_Gray_4.JPG Ryobi Work Gray still from the closing shot. This scene was lit on a white studio environment for the final color. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de51f2f7b2acb00e7eff851/1575299683975/Ryobi_Gray_1.JPG Ryobi Work Another gray still from the gray animation. https://www.tonyhocevarart.com/ford-work daily 0.75 2020-01-07 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de52e1720783a433ffdee97/1575302077662/Bronco_Lighting_Test.jpg Ford Work Early lighting tests and HDRI tests. No post effects added. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e00d428b17a7d211ea2e260/1577112625747/bronco_gray_1.jpg Ford Work Gray still from the 360 animation. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e00d43d6850525eab26b95b/1577112648040/bronco_gray_2.jpg Ford Work Gray still from the 360 animation. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de52db51b24f4303d61aca4/1575302077660/Bronco_3DViewport_Grab.JPG Ford Work Screen grab from 3Ds Max of the geometry, rig and environment set-up. For this lighting I created a dome with a simple sphere that’s modified a bit and have that being the primary illumination with a simple light material with an HDRI in the map slot. Keep it simple… https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e00d3df4c1de744ec9aa7b6/1577112550904/IND_0002.jpg Ford Work HDRI sky used for the lighting that is custom. Courtesy of my good friend Sergey Poltavskiy. Nice HDRI Sergey! https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de52f1fb93cc92d39df201e/1575302077665/Bronco_Lighting_Test_2.jpg Ford Work Early lighting tests and HDRI tests. No post effects added. https://www.tonyhocevarart.com/velveeta-work daily 0.75 2019-12-02 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de5440a7b2acb00e7f67740/1575306257759/Velveeta_Shell_Model_Layout.jpg Velveeta Work Here are some quick previews of the shell pasta I modeled from scratch based on reference. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de5447429802b34bcb2188d/1575306363977/Velveeta_Screengrab_2.JPG Velveeta Work Here’s another preview from Max of the phoenix simulation. Phoenix simulation done by Scott Buchanan. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de5443d5fb6fb30a7c1a62e/1575306306104/Velveeta_Screengrab_1.JPG Velveeta Work Screen grab from Max. Once the shells were modeled I scattered them with ForestPack Pro and made one the hero for the liquid cheese simulation. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de544a31926db29b13ea581/1575306408451/Velveeta_Screengrab_3.JPG Velveeta Work A wire of the 3D scene. https://www.tonyhocevarart.com/dove-work daily 0.75 2019-12-02 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de58f8c5be57103516eb9d9/1575325591136/Dove_Gray_Renders_Layout.jpg Dove Work Gray clay renders of the ice cream bar. Enjoyed being able to eat the reference! https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de58f73483f966c5c7e5ae5/1575325564150/Color_Layout_2.jpg Dove Work Final color renders. Re-touching done by - Gary Book https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de58ea883bec649d3512a40/1575325361159/Color_Layout_1.jpg Dove Work Final color renders. Re-touching done by - Gary Book https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5de58fc0483f966c5c7e6961/1575325642356/Dove_Wireframe_Layout.jpg Dove Work A few wireframes showing modeling of ice cream bar https://www.tonyhocevarart.com/demoreel_breakdown daily 0.75 2020-01-03 https://www.tonyhocevarart.com/caterpillar-work daily 0.75 2020-01-04 https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e0fb349e2a37d14737f1f98/1578087259792/FH51000_Hoover_Upright_Layout.jpg Hoover Oreck Dirt Devil Work More product renders of a Hoover vacuum. CAD provided from client. 3DS Max, VRay, Photoshop. Re-touched by Gary Book. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e0fb3a997847f4804ad6fe2/1578087346591/OnePWR_Family_full_room_Process.jpg Hoover Oreck Dirt Devil Work Family product shot process. Environment built from scratch with products placed inside. 3DS Max, VRay, Photoshop. Re-touched by Gary Book. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e10ec9adbd43712f4f84000/1578167482611/Workplace_Interior_Process.jpg Hoover Oreck Dirt Devil Work Some more interiors for the Hoover campaign. Environments and products are CGI. 3Ds Max, VRay, Photoshop. Talent shot on green screen. Posed the figures in 3D to get a feel for scale and accuracy. Re-touched by Gary Book. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e0fb28da461800c51ad2fe7/1578087070598/Hoover_ISSA_Layout.jpg Hoover Oreck Dirt Devil Work Still renders we did for the same Hoover product. These were used on various print and marketing materials. Backgrounds and products are all CGI with talent shot on green screen and re-touched in. 3DS Max, VRay, Photoshop. Re-touched by Gary Book. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e0fb439e2a37d14737f4bfd/1578087489003/Onepwr_Blade_Hard_Floor_Nozzle_Process.jpg Hoover Oreck Dirt Devil Work Another product shot in action for their Oreck brand. 3DS Max, VRay, ForestPack Pro, Photoshop. Re-touched by - Gary Book. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e0fb51e2e72c374832bef9c/1578087722440/FH53000_SamrtWash_in_Water_BeautyShots.jpg Hoover Oreck Dirt Devil Work Action product shots. 3DS Max, VRay, Photoshop. Re-touched by Gary Book. https://static1.squarespace.com/static/5d2387348307e50001b8539f/t/5e0fb4b1e2a37d14737f5e4a/1578087631161/FH51001_Lifestyle_Layout.jpg Hoover Oreck Dirt Devil Work Some cool lifestyle shots. Environment back plates were provided by client. Cleaned up and then composited with CGI products. 3DS Max, VRay, Photoshop. Re-touched by Gary Book.